Pairing creativity with execution
I’m a founder-operator who turns story into growth and ideas into systems. I co-founded Sani and, with a tiny team and $190K raised, built it into a seven-figure business.
We did it the hard way - founder-led content - growing to 197K on TikTok and 79K on Instagram, then converting that audience into customers with repeatable hooks and formats combined with strong products and designs. I led growth, GTM, partnerships, and the day-to-day: product and creative, analytics, retailer negotiations, and an international supply chain.
Sani became the first South Asian brand to launch with Nordstrom and Rent the Runway. We sold out on RTR in 48 hours, and hit 78% sell-through in Nordstrom’s first month.
My edge is pairing creativity with execution. I’m calm under pressure, direct in feedback, and biased toward shipping. Now I’m applying that same rigor to my next company and collaborating selectively with founders who want consistent output without chaos.
