Our Viral Original Series (aka How We Drove Millions of Views and Hundreds of Thousands in Sales)

Best Performing Videos

Series 1: “Styling X for Her First Indian Wedding”

Objective: Educate first time Indian wedding guests.

Solution: A repeatable series with tight hooks and clear before/afters.

Launched in 2024, this 69-part TikTok series opened Sani to a new audience by showing how to style someone for their first Indian wedding. It generated 46.5M+ views, grew our TikTok following by 18K+, and helped increase non–South Asian formalwear customers by over 60%. On Instagram, the series delivered 2M+ views, proving its impact beyond our core community.

1.3M views, 138.5K likes, 1K comments, 6K shares

959.9K views, 117.1K likes, 648 comments, 4.7K shares

Best Performing Videos

Series 2: “Things I Would Wear to an Indian Wedding”

We launched this series as a creative twist on a trending TikTok format, making Sani the first brand to adapt it to Indian wedding fashion. The goal was to help customers see styles on a real body while educating and entertaining at the same time. Built on a $0 budget, the 65-part TikTok series generated 64.8M+ views and consistently drove 4 to 5 figure revenue moments within a week of posting specific outfits.

On Instagram, the series translated seamlessly into Reels, where it delivered 2.5M+ additional views despite launching only once the feature became available.

1.3M views, 138.5K likes, 1K comments, 6K shares

1.3M views, 117.1K likes, 648 comments, 4.7K shares