WORK HIGHLIGHTS

Nordstrom x Sani

LAUNCH CAMPAIGN

Sani launched at Nordstrom as the retailer’s first South Asian fashion brand. After advisor Andy Dunn shared one of our TikToks with Pete Nordstrom, we moved fast: creator-led launch content, in-store filming, and associate education. The result: 78% sell-through of a six-figure PO in the first month, a presence that grew from 2 to 10 stores + online, and a second order that was double the size (with continued order growth in the years after).

Impact:

  • First South Asian fashion brand to launch at Nordstrom

  • 78% sell through of a 6 figure order within the first month

  • Products launched online and in store at 10 Nordstrom locations

  • Nordstrom increased their second order by 100% after the initial launch, with continued growth in orders every season

  • Regular product knowledge sessions with store associates supported the launch

TikTok: Between the two launch videos, the campaign generated 655K+ views, 64.4K+ likes, 1.2K+ comments, 1.8K+ saves, and 7.7K+ shares.

Instagram: Between the two launch videos, the campaign generated 639K+ views, 20.2K+ likes, 462 comments, and 888 saves.

Nordstrom feature on Sani—first South Asian fashion brand to launch at Nordstrom.Nordstrom feature on Sani—first South Asian fashion brand to launch at Nordstrom.

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