WORK HIGHLIGHTS
Rent the Runway x Sani
Customers kept asking to rent Sani for “the one Indian wedding” they’d attend. We cold-emailed CEO Jenn Hyman and launched the platform’s first South Asian collection. The result: sold out in 48 hours, a re-order in two days, and national coverage - Good Morning America, NBC News, Business Insider - all secured without an agency.
Impact:
All styles booked out within 48 hours of launch
Rent the Runway requested a new order within two days of launch
Nationwide media coverage including Good Morning America, NBC News, and Bloomberg, all secured by pitching publications ourselves (without an agency).
KEY PRESS
Business Insider
Rent the Runway is offering South Asian fashion for the first time, and it all started with a cold email
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Good Morning America
Rent the Runway debuts Indian formal wear, South Asian fashion for the first time ever
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